William fell in love with Eurovision in May 2007. Tuning in for the first time, he watched Ukrainian drag star Verka Serduchka finish second behind an androgynous Serbian. That inspired him to launch Eurovision fan site wiwibloggs. Described by the New Yorker as “the Internet’s most read Eurovision web site”, it features daily Eurovision news and gossip, and on-the-ground reporting from Eurovision, Junior Eurovision and national selection contests across the continent. In the past year the site recorded more than 18 million page views, and the YouTube channel more than 17 million views. It now has a staff of 57 bloggers in countries including Australia, Croatia, Hungary, Iran, Ireland, Romania, the United States and United Kingdom.

Selected Eurovision Articles

Glitter, Strobe Lights and the Dream of a Unified Europe, May 5, 2018, New York Times

How a Newborn Refugee Inspired French Electro-Pop Duo, April 26, 2018, Billboard

Why Eurovision Won’t Be Able to Enforce Tighter Rules on ‘Political Posturing’, Billboard, August 4, 2017

Glitter, Glory and Geopolitics, Billboard, June 8, 2017

Portugal’s Salvador Sobral Quietly Wins Eurovision, Billboard, May 14, 2017

Lights! Camera! Azerbaijan! How I Lost My Life to Eurovision, Vice, September 13, 2016

Why I Love Eurovision, and Why You Should Too, New York Times, May 14, 2016

Conchita Wurst: The Queen of Europe, POLITICO, March 21, 2015

This Is How Sweden’s Pop Music Factory Works, Bloomberg Businessweek, March 30, 2015

The West is Rotten. Bring Back Intervision! Newsweek, August 1, 2014

The Winner Takes it All?, Newsweek, May 16, 2014

Unhinged Melodies, The Financial Times Weekend Magazine, May 20, 2013

A Children’s Singing Contest That’s a Proxy for War, The Atlantic, December 5, 2012

Sweden’s Loreen Wins Eurovision 2012 in Politically Charged Azerbaijan, TIME, May 28, 2012

Selling Azerbaijan Ahead of Eurovision 2012, TIME, May 14, 2012

“Monetary Break Dance”: Rambo Amadeus Takes on the Euro Zone Crisis, TIME, April 6, 2012

How Armenia and Azerbaijan Wage War Through Eurovision, TIME, March 11, 2012

Ukraine’s Eurovision Selection Marred by Right-Wing Racism, TIME, March 5, 2012

Forget Fame! Eurovision Crowns No-Names from Azerbaijan, TIME, May 15, 2011

Eurovision 2011 Profile: Armenia’s Emmy with “Boom Boom,”, May 6, 2011

Eurovision 2011 Profile: Israel’s Dana International with “Ding Dong,”, May 3, 2011

Eurovision 2011 Profile: Slovakia’s TWiiNS with “I’m Still Alive,”, April 22, 2011

Eurovision 2011 Profile: Portugal’s Homens da Luta with “Luta e Alegria,”, April 20, 2011

Eurovision 2011 Profile: Belarus’ Anastasiya Vinnikova with “I Love Belarus,”, April 17, 2011

Eurovision 2011 Profile: Azerbaijan’s Ell & Nikki with “Running Scared,”, April 15, 2011

Baby Gaga and Tributes to Mama at Junior Eurovision, TIME, November 23, 2010

Eurovision Crowns a German Pop Idol, TIME, May 30, 2010

The Top 10 Most Outrageous Eurovision Performances, TIME, May 25, 2010

Eurovision 2010 Profile: Romania’s Paula Seling and Ovi with “Playing with Fire,”, May 22, 2010

Eurovision 2010 Profile: Germany’s Lena with “Satellite,”, May 21, 2010

Eurovision 2010 Profile: France’s Jessy Matador with “Allez! Ola! Olé!,”, May 15, 2010

Eurovision 2010 Profile: Greece’s Giorgos Alkaios & Friends with “Opa!,”, May 14, 2010

Eurovision 2010 Profile: Serbia’s Milan Stankovic with “Ovo Je Balkan,”, May 14, 2010

Eurovision 2010 Profile: Moldova’s Sunstroke Project & Olia Tira with “Runaway,”, May 14, 2010

Junior Eurovision: Schoolyard Crushes with Glitter, TIME, November 23, 2009

How the West Won: Norway Takes the Crown at Eurovision 2010, TIME, May 18, 2009