William Lee Adams is a journalist and editorial consultant in London. His writing has appeared in publications including Newsweek, Time, InStyle, the Financial Times, CNN.com, Billboard, Bloomberg, MailOnline, The New Scientist, Slate, Monocle, The Atlantic, Attitude, Spear’s Wealth Management, Condé Nast Traveler, British GQ, Psychology Today, Fast Company, Departures and the Sydney Morning Herald, among others. Building on more than ten years of reporting in the United States, Europe and Southeast Asia, he has also worked with leading international sports, fashion and real estate brands to develop and execute digital storytelling strategies.

Launched in May 2009, wiwibloggs, his popular blog on the Eurovision Song Contest, quickly shot to #26 on WordPress.com’s Top Blogs index, outperforming blogs from CNN and other leading news outlets. During May 2017, the site recorded nearly 4.6 million pageviews and 11.9 million YouTube views. It is now the world’s most-read independent web site devoted to Eurovision, and has a staff of more than 40 correspondents in countries including Belgium, Iran, Ireland, Hungary, Romania, the United States and the United Kingdom. It won Arts & Culture Blog of the Year at the 2015 National UK Blog Awards.

In 2013, William collaborated with Lord Browne, the former chief executive of BP, on The Glass Closet: Why Coming Out is Good Business. The critically acclaimed book, which was longlisted for the FT Business Book of the Year, analyzes why LGBT men and women still feel compelled to hide their sexual orientation at work.

From 2007 until 2012, he was a correspondent at the London bureau of Time. He reported from Roma slums in Bucharest, maximum security prisons in Norway, the world’s largest song contest for children in Belarus and the 2012 London Olympics. He was also a lead correspondent during Britain’s 2011 royal wedding, writing more than 60 articles on everything from the engagement announcement to security threats to Kate’s walk down the aisle, and co-authored the book, The Royal Family: The House of Windsor, Past, Present, and Future. Reporting assignments have also taken him to Amman, Amsterdam, Baku, Belfast, Düsseldorf, Geneva, Kiev, Milan, Oslo, Paris, Prague, Reykjavik, and Stockholm, among other places.

In 2006, he worked as an editor at the state-run Viet Nam News in Hanoi, and later as a travel journalist based in Ho Chi Minh City. He is also the co-author of two travel guides: Let’s Go: Southeast Asia 2003 and Let’s Go: Paris 2004.

William holds an M.A. in Southeast Asian Studies and Vietnamese from the School of Oriental and African Studies in London, and a B.A. in Psychology from Harvard.  His undergraduate thesis “Don’t Ask, Don’t Tell: Nonverbal Cues to Sexual Orientation” drew international headlines and was featured in publications including the New York Times, Psychology Today, and the Advocate. William was also a guest on radio programs throughout the United States and Europe.

Half-Vietnamese and half-American, William grew up in Fayetteville, Georgia.


  1. Multi-Kulti Ukraine « Steppes in Sync
    April 28, 2012 @ 6:44 pm

    […] everyone in Ukraine is happy with Gaitana as the face of Ukraine. William Lee Adams, a staff writer at the London bureau of TIME this way described the controversy: While […]

  2. Selling Azerbaijan at Eurovision 2012 | AZAD AZƏRBAYCAN - FREE AZERBAIJAN
    May 6, 2012 @ 6:34 am

    […] William Lee Adams for Time […]

  3. Eurovision 2015: la Belgique actuellement en tête de la demi-finale dans un top sondage! | Eurovision lovers
    April 6, 2015 @ 10:40 am

    […] le premier site non officiel consacré au concours. Son fondateur, le journaliste anglo-américain William Lee Adams (33 ans), a lancé le blog en 2009. Un ton décalé et pléthore d’ infos drôles et […]

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